:: :: THE HONG LEONG CONNECTION :: ::
Hong Leong Asia's strong links with parent Hong Leong Group Singapore and its group of companies including listed property giant City Development Limited and hotel company CDL Hotels International, will continue to provide synergistic benefits and support in terms of sales referrals and business relationships. Under the able leadership of Mr Kwek Leng Beng, Chairman of Hong Leong Group Singapore and Hong Leong Asia, the Group to expected to grow to even greater heights.

:: :: A STRONG MANAGEMENT TEAM :: ::
With in-depth knowledge of the industry, Hong Leong Asia's experienced and committed management team has been able to identify and capitalise on good business opportunities.

:: ESTABLISHED REPUTATION AND CUSTOMER BASE :: ::
Hong Leong Asia's long-standing relationship with suppliers and principals has enabled it to establish reputable product lines such as its well accepted trademarks of "Hong" and "Hongplast". In Singapore, it is accorded a L6 registration by the Construction Industry Development Board allowing it to tender for public sector contracts of unlimited value for precast cement products. The Group has established a diversified and loyal customer base, with more than 75% of its sales attributable to repeat customers in FY96.

:: :: VALUE-ADDED QUALITY PRODUCTS :: ::
The high-level of integration in its operations enables Hong Leong Asia to control the quality and cost of raw materials and allows it to provide value-added building products to serve each customer's needs. Several of its manufacturing processes have received ISO accreditation, a clear testimony to their quality. Stocking more than 100 structural steel products, the Group is well positioned to cater to the specialised orders of customers.

:: :: STRONG TRACK RECORD :: ::
With Singapore's public housing and infrastructure projects set to grow in the medium term, the Group will be able to capitalise on its strong track record in government projects, extensive resources and wide experience.

>>Corporate Strategies