Mission

Hong Leong Asia Group will strive on strengthening its businesses in China and in the Southeast Asia region. It will assume a wider focus in manufacturing and distribution activities, particularly in China. It will grow both organically and through acquisitions to ensure a premier position in Asia, so as to achieve superior returns for its shareholders.

History of HLA

The company's history dates back to 1941, when an enterprising young merchant named Kwek Hong Png, set up a trading business in building materials and rubber estate supplies. His entrepreneurial skills saw that the business grew to become the Hong Leong Group Singapore, one of Singapore's largest conglomerates today with interests in property, hotels, financial services and manufacturing.

As the building materials arm of the Hong Leong Group, Hong Leong Asia had evolved strategically in its business scope over the years in response to market changes to become one of the largest integrated building materials suppliers in Singapore and the region.

Regional Growth

In 2000, Hong Leong Asia acquired the largest hard rock quarry operation in South East Asia, PT Karimun Granite. The quarry, located in the North West of the Indonesian island of Karimun, 60 kilometres from Singapore, was acquired to supply the increasing demand for marine rocks for reclamation works in Singapore as well as to supply raw materials for Hong Leong Asia's other operations.

A Quantum Leap to China

2002 saw Hong Leong Asia transformed into a predominantly manufacturing and distribution company in China. It acquired three top manufacturing companies specializing in the manufacturing of home appliances such as refrigerators; freezers and air-conditioners, diesel engines and industrial packaging materials from its parent Hong Leong Investment Holdings and Hong Leong Enterprise.

Corporate Structure | Operating Network | Annual Report| Financial Statement